Protest against denigration of Shri Lakshmi by, an online shopping portal selling handbags having picture of deity Shri Lakshmi causing denigration of Hindu deities and Hinduism.

Alert Hindus notified Hindu Janajagruti Samiti (HJS) about this denigration of Shri Lakshmi.  Accordingly, Hindu Janajagruti Samiti wrote to, but there has been no response from them. (The letter explaining the denigration is published later on this page.)

Sale of Handbag having picture of deity Shri Lakshmi :

We now appeal to you to protest lawfully and peacefully against this denigration. We also suggest you write at below email addresses requesting them to stop this denigration on following email IDs :

Please see below the email sent by HJS to the team of

From: HJS Protest Team <>
Date: Tue, Dec 30, 2014 at 2:21 AM
Subject: Complaints about your handbags with images of Shri Lakshmi
To:,,,,|| Shri ||

Xerion Retail Pvt Ltd.
Plot no. 109,
Udyog Vihar, Phase 4,
Gurgaon 122015​

Subject: Request to remove sale of handbags denigrating Hindu Deity Shri Lakshmi

Dear Sir/Madam,

Hindu Janajagruti Samiti is a registered NGO in India doing social, Hindu Dharma related and national welfare work. The Samiti is also active throughout the world, educating people about Hindu Dharma in a scientific way, campaigning against malpractices done as Hindu Dharma related practices and solving problems related to misrepresentation of Hindu Dharma. For further details please visit our website

We had received complaints against the sale of handbags having pictures of Hindu Deity Shri Lakshmi on your website causing denigration of Hindu deities and Hinduism. (Reference:

As per Dharmashastra and spiritual science, the word, touch, form, taste, fragrance and the energy associated with them coexist. Hence every Deity or principle is associated with its specific word, touch, form, taste, fragrance and energy. Whenever any image of a Deity (like Shri Lakshmi) or a divine symbol (like Om or Swastik) is produced, divine energy is present in that. However, when such products are used, they are touched with dirty hands, get thrown around and once old they eventually end up in the waste bin. This amounts to denigration of revered Deities, which is hurtful to the religious sentiments of Hindus. In turn this increases your destiny and sin. Deities’ images should be in temples and the hearts of devotees and not on handbags or consumables. We feel that manufacturers use the images of Hindu Deities to increase sales, but actually it is denigration and an offense as per Indian Penal Code section 295A. Further please note that using religious symbols on products is an offense as per the Indian Trade Practice Act 1999.

In view of above, we request you to stop advertisement/sale/manufacture of the handbags with symbols/pictures of Hindu Deities on them. Please acknowledge this letter and inform us in writing about the action taken by you in this regard, failing which we will be forced to start a protest campaign. Awaiting your prompt action and reply.


Hindu Janajagruti Samiti


Source: Hindu Janajagruti Samiti