Universal Society of Hinduism President Rajan Zed said Lord Ganesha is highly revered in Hinduism and is meant to be worshipped in temples or home shrines and not used to dry feet.
He said the inappropriate use of Hindu deities or concepts for commercial use isn’t acceptable and hurts devotees.
The website advertises what is described as a “Hindu God Ganesha Bath Mat/Rug” for $38.99.
A spokeswoman for Wayfair says the company was unaware of the concerns, but said whenever there is a complaint about a product the company investigates and takes appropriate action.
Zed said in Hinduism, Lord Ganesha is worshipped as the god of wisdom.