One of the biggest tragedies of independent India has been monopolization of the narrative space by subscribers of one political ideology – starting from left of the Centre all the way to the extreme – communism and Marxism. While academia can be credited with providing the intellectual heft and popular media such as movies for subtly pushing the agenda, it is the news media which has been most influential for the simple reason that it reached more people than academics did (via radio, papers and finally tv) and was taken seriously unlike popular media. This monopoly over narrative broke in the last decade as social media rose as an alternative to the mainstream media whose leading lights got exposed for what they were – shallow, partisan elites with disdain for India’s majority, their culture and their
values.
The ones flooding the media and challenging the old order couldn’t have been more different. They were ordinary citizens with zero political access, graduated fresh from middle classes, holding the civilizational ethos of this land in high regard and nationalistic to a fault. One couldn’t have hoped for a more suited group of individuals to challenge the ‘manipulated media’. Though well intentioned and highly motivated, these nationalistic and dharmic forces (social media influencers, youtubers, news portals, etc) have been making disunited attempts to challenge the narratives set by the ‘ left-liberal’ media. These new generation media organizations are unable to achieve the desired results for they suffer from lack of a support system that the other side is well-armed with. SMaRT is an initiative to fill this gap. SMaRT is not an industry association nor does it attempt to influence editorial policies of any of its members.
SMaRT aims to nurture and support its members through various initiatives that can help improve the quality of their content, widen its reach and help them achieve financial
sustainability. These support initiatives include research grants, translation services, legal support, multimedia facilities for generating high quality content, start-up funding, advertisement support and more. SMaRT was launched on Dusherra (i.e.) 25th October 2020 and within these 7 months, it has reached a key milestone of 60 members, with a combined reach of 80 million+ hits/views/impressions every month. SMaRT looks forward to encourage more nationalist and dharmic media members to join this initiative to amplify its voice to a much wider audience through this synergistic alliance.
The Website is launched on June 5th 2021 by Shri. (Dr.). Vinay Sahasrabuddhe, Member of Parliament, Rajya Sabha. He is also the President of Indian Council for Cultural relations; Founding Director General and Vice president of Rambhau Mhalgi Prabodhini.
SMaRT Website: https://smart4bharat.com/
SMaRT Twitter: https://twitter.com/SMaRT4Bharat
SMaRT Facebook: https://www.facebook.com/Smart4Bharat-100241618726044/
The esteemed members of SMaRT are:
AKTK- Aaj ka Taza Khabar
Baarta Today
Batangad
Centre for Indic studies
Desh Gujarat
Dhinasari
Esamskrithi
Falana dikhana
History of things
Ilaya bharatham
India Facts
Indian century
Indic today
Indic vichaar
Induscrolls
Induslens
Infinity foundation
Jamboo talks
Kalaimagal
Kathir news
Kreately
Liberal Hindu
Liberal Pandit
Right Narrative
Manushi
Maridhas Answers
Mediyaan
Meru News
Mission kaali
MyIndiamyglory
MyIndMakers
Nationalist Hub
Newj
News13 Kannada
Newsbharti
Nitin shukla
OpIndia
OSMO
Pragyata
Revoi.in
Sab lok tantra
Sangam Talks
Sanjigai
Satya Sanatan
Shree TV
Sirf News
Stories of Bengali Hindus
String Reveals
Sudesi
Swarajya
TFI post
The Commune
The daily Switch
The Dharma Dispatch
theindependence.in
Trunicle
Uday India
Valam
VIGIL
World Hindu News
(*Members list in Alphabetical order)
Monopolies are bad. They lead to lethargy, incompetence, inefficiency and ultimately bankruptcy. That’s what has happened in India’s media space as well. It’s time to
change that.
Source: SMaRT
