SVBC should become the chief medium for propagation of Hindu Sanatana Dharma: TTD Chief


While complimenting the programmes that are being telecasted by TTD-run Sri Venkateswara Bhakti Channel(SVBC), the Chairman of TTD Board and SVBC Committee Dr Ch Krishnamurthy asserted that the channel should become the main medium for the propagation of not only Sri Venkateswara Bhakti Cult but also Hindu Sanatana Dharma in the country.

Reviewing on SVBC programmes, here today, the Chairman said, the channel has been creating and telecasting many devotional programme for the sake of the global audience on Hindu temples and tradition. “But still there is a long way to go as we need to design more and more innovative programmes with an eye on TRP ratings also. The standard of our programmes should be in such a way that we should always top the rating chart”, he observed, TTD sources sadi.

The board chief asked the officials of SVBC to see that more time is being dedicated to Sri Padmavathi Temple rituals also like Tirumala temple, the sources added.

TTD Executive Officer Dr D Sambasiva Rao, Tirupati JEO P Bhaskar, board members Raghavendra Rao, Ms Suchitra Ella, CEO SVBC Madhusudhan Rao were also present.