Bio-Profile of Sandeep Singh



A Post Graduate in Rural Development from Xavier Institute of Social Sciences (XISS) Ranchi. Sandeep has also specialized in Media Planning from the Mudra Institute of Communications Ahmedabad (MICA), Ahmedabad & in General Business Management from the Indian Institute of Management (IIM), Bangalore. Sandeep has worked in various positions in ASSOCHAM, RK Swamy/BBDO, Hindustan Thomson & Associates (HTA), AC Nielsen, ORG-MARG, and as Vice-President with ETC. Network, SABe TV and Sahara News. Sandeep was instrumental in positioning SABe TV as a Comedy Channel. Sandeep was also instrumental in launch of Sahara Samay Bihar & Jharkhand, and Sahara Samay NCR. Sandeep was also an integral part of the team which launched CARE WORLD, Asia’s first TV Health Channel.

Sandeep Singh is An Author who influences Business Strategies, he has authored “Business of Freedom, an initiative for School of Indian Management”, released in 2008. Sandeep has compared Management Gurus with Indian Freedom Fighters in this thought-provoking publication. The book can be downloaded FREE from The Book has no Copyright, because Bharat never had the concept of copyright to begin with. Sandeep’s second book – “Indian Ocean Strategy, Indian Management in Practice” was released in January 2011 and explorers the Bharateeya way of Branding and Strategy. Sandeep’s third book “Simhavolokan” – a compilation of thoughts and comments of various Corporate Leaders & Chairmen on his book “Indian Ocean Strategy” and his article was published in December, 2011. Yet another publication, “Tiny Tall Tales”, covering mid- and small-sized agency operations in Maharashtra was released in September 2012. This is probably the first document on the Advertising Agencies in India or in turn this the first documentation of the History of Indian Advertising. “Bharat Ka Samridhi Chakra” is Sandeep’s first book in Hindi and was released in November 2012. This is translation of “The Indian Ocean Strategy”, and “Simhavolokan” along with new learnings on The Indian Way of Management.

Sandeep publishes his own books using the model of community publishing. Sandeep is also Editor of a few special edition Publications.  Sandeep Singh’s articles & quotes have appeared in various publications. he has presented his thoughts as an impacting Speaker at more than 100 forums. he is on the Advisory Board of The National Institute of Mass Communication & Journalism.